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PPC Ads for Massage & Bodywork Professionals

Pay Per Click (PPC) is the quickest way to get new clients. 

Pay Per Click (PPC) advertising is a fantastic way to get new clients without getting crushed by expensive agency fees.

Here’s a look at how this works and what you should do.

The goal here is to to quickly launch a pay-per-click (PPC) campaign using Google Ads.

Here's how to set up a PPC campaign in just five steps. 

  1. Identify Your Target Audience: The first step towards creating a successful PPC campaign is to figure out who your target audience is. That way, you can tailor the ad copy and visuals to appeal directly to them. Ask yourself questions like “Who will be most likely interested in my services?” and “What age range should I focus on?” Once you have an idea of who your potential customers are, it will make it easier for you to create your ads.

  2. Choose Your Goals: Now that you’ve identified your target audience, the next step is to set goals for your PPC campaign. Do you want people to call your phone number? Visit your website? Sign up for a massage package? Knowing what you want them to do will help you create an effective ad that encourages conversions.

  3. Set Up Your Ads: After setting goals, it’s time to start creating ads on Google Ads. For local businesses like yours, we recommend using Google Search. You can reach customers when they search for specific keywords related to your business. Also, make sure to use photos that will make your ads stand out.

    Creating a Google Ad these days involves writing 8-12 headlines, 2-4 descriptions, and adding some pictures. Then, Google will automatically put headlines and descriptions together to create your ads.

  4. Choose Keywords: This step is all about selecting the right keywords to include in your PPC campaign. Make sure to come up with a list of relevant keywords that people can use when searching for massage and bodywork services online. Also, you can use Google’s keyword tool to get ideas for specific words and phrases related to your business. 

    This way, when a user types in a search you have added to your keyword list, your ad appears.

    You only pay when someone clicks on your ad ad visits your website.

  5. Monitor Your Results: Finally, once you’ve created and launched your PPC campaign, it’s important to track how well it’s performing over time. You can do this by checking the “performance report” in Google Ads or using an analytics platform like Google Analytics or Klipfolio. That way, you can make changes and tweaks to your ads as needed in order to get the best results.


Following these steps will help you quickly launch a successful PPC campaign using Google Ads for your massage and bodywork center.

Free Guide: 5 Ways to Boost Your Massage Business

You have to position your site with Google to give you the best chance at showing up in search results. This FREE Guide walks you through the first few things you have to do to get your site found. Most of this you can do today. Let’s get to it!

Get Found Online Quick Start Guide