Using Google Business Profile to Attract New Clients

Are you looking to get more eyes on your business, but don’t know where to start? Then you should consider setting up a Google My Business profile! It’s an incredibly powerful tool for getting the word out about your business, and connecting with potential customers in your area. Read on to learn how to set up a Google My Business profile and how to use it to get found in local searches.

First, you’ll need a Google account (or Gmail address) if you don’t already have one. Then, hop on over to the Google My Business website, and click ‘Get on Google’. From there, you will be taken through a few simple steps to get your profile set up.

The steps to a Google My Business Profile really are simple:

1. Get Your Google Account
2. Go to Google My Business
3. Enter Your Business Name
4. Claim Your Profile
5. Edit All Available Fields
6. Done!

Here's a little more detail...

When you’re creating your profile, it’s important to remember to make all of the information accurate, including your NAP (name, address, and phone number). If the information is inconsistent with other websites that contain details about your business, then your search engine visibility could be affected.

Next, you’ll want to verify your business in order for it to appear on Google Maps and local searches. To do this, enter your contact information, choose how you would like to receive the verification code (phone or postcard) and click ‘Send Code’. You'll then need to enter the code that is sent to you, and your business will be verified.

Once your profile has been created and your business is verified, it’s time to make sure that it stands out from the competition. Start by adding some great photos of your business, which could include images of the exterior and interior of the building, your products/services, or staff members. You can also add videos and other content such as virtual tours to make it even more appealing.

What About SEO?

Another important part of setting up your Google My Business profile is to optimize it for local SEO – meaning that you should use keywords related to your business and the services that you offer. This will help search engines find your business, and will help local customers who are searching for businesses like yours.

Finally, once your profile is all set up, it’s time to start engaging with potential customers! You should take the time to respond promptly to messages or reviews that you receive, as this will show other users how much you care about customer service. Additionally, you can use your Google My Business profile to post updates and announcements about your business, new products/services, sales, or any other promotions that you are running.

Get Your Profile Built Out Today!

In summary, setting up a Google My Business profile is an incredibly powerful tool for getting the word out about your business and connecting with local customers. Not only is it important to make sure that all of the information is accurate and consistent, but you should also take advantage of the opportunity to optimize your profile for local SEO, add great photos and videos, and engage with potential customers. With these tips in mind, you’ll be well on your way to getting found in local searches!