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Best Massage Website

Building the Best Massage Website for a Successful Practice

marketing massage business Oct 27, 2023

Here's What We’ll Cover:

  • Building Massage Websites
  • Free WordPress Website
  • Self Hosted WordPress Website
  • Building a Wix Website
  • Using Weebly For Your Website
  • Building a Google Site Website
  • GoDaddy Website Builder
  • Choosing The Best Massage Website

There is a lot to cover! Let's get to it...

Building Massage Websites

Massage websites are more than just a typical business site. It has to convey trust, it has to help you get new clients, and it should include some important features, like scheduling.

So when you’re starting your massage business and you need a website.  What do you do? 

In so many cases, your first stop will be a free website builder tool, or some kind of a website system that promises “Build your website in minutes!”  (Please don’t do this.)

There is a lot to consider about building great massage websites: 

  • Will you use your site for marketing?
  • Do you have a design in mind for your site?
  • How much money do you have (or not!) to get the site built?
  • Will you have online scheduling?
  • Do you know basic HTML and how to design website elements?
  • A million other things…

The list does indeed go on and on.  

Let’s go through the options you’re most likely to encounter, when you’re trying to build your massage website, and discuss the pros and cons of each…

1) Massage Websites Using Free WordPress

You’re likely familiar with WordPress, at least in the name.  WordPress started as a blogging platform way back in the early days of the web.

Today, WordPress is one of the most popular Content Management Systems (CMS) around. 

WordPress has two versions. There is a free version – – which will give you the ability to create a website pretty quickly. But this free version lacks the flexibility you might have with the second type, a self-hosted WordPress site,  

For there are some great features, but you need to really consider this.

Pros for – the Free Version

Cost: One of the most attractive features of a free WordPress website is the cost – it’s free! This is particularly beneficial for small businesses or startups with limited budgets.

Cons for 

Customization: While the free version has limitations, you can still customize your massage website’s appearance and functionality using various free themes and plugins. But as you grow and try to add new things, there WILL come a time when you’re frustrated by the lack of flexibility.

User-Friendliness: WordPress had been known for a long time for its user-friendly interface, making it a suitable choice for those new to website development. But in the past couple of years, the WordPress editor has become a bit cumbersome. It is not as easy as some other builders you may find.  You really need a third party plugin to make the content editor easier.

Flexibility and Control: Free WordPress websites come with limitations on customization and functionality. You might not be able to fully achieve the unique look and features you desire.

Domain: Your website URL will include “,” which will not look as professional or memorable as a custom domain. 

Branding: Free versions typically display ads, which could detract from your center’s professional image.

2) Self-Hosted WordPress Website

Pros for a Self Hosted WordPress Website

Full Control: With a self-hosted WordPress website, you have complete control over customization, design, and functionality. You can use custom themes and plugins to create a unique experience for your massage website.

Custom Domain: Your site will have a professional domain name that reflects your massage therapy center’s brand.

Scalability: As your center grows, you can easily scale up your website’s capabilities to meet your changing needs.

Search Engine Optimization: SEO for Massage Therapists may be the single best source for new clients. WordPress websites makes SEO easy and you’ll have no problem getting found online.

It’s Our Recommendation: We’ve built a ton of massage websites, and this option is the best. Scroll to the bottom for the final thought, but a big pro is that we’ve tried them all and think this is the best solution.

Cons to Self Hosted WordPress

Cost: While the WordPress software itself is free, you’ll need to pay for hosting, domain registration, and potentially premium themes and plugins. Costs can add up, especially for advanced features. For most massage therapists, the paid items you’ll need includes scheduling software like Vagaro or similar, and your premium theme.

Design/Development Support: It is best to have someone you can call on for design updates. There will come a time when you’re trying to make something look a certain way, and you just can’t figure it out. You’ll need someone to send these requests.

Learning Curve: Building a self-hosted website requires a steeper learning curve compared to the free version. It might take some time to understand and manage the technical aspects.  

3) Wix Massage Websites

Pros to a Wix Massage Website

User-Friendly: Wix is renowned for its drag-and-drop interface, making it pretty easy for beginners to create and customize their massage websites.

Templates: Wix offers a wide range templates, which you can modify to suit your massage therapy center’s style.

All-In-One Platform: Wix provides hosting, domain registration, and various features all in one place, simplifying the process.

Cons to a Wix Website

Limited Flexibility: While Wix is user-friendly, it lacks the flexibility and advanced customization options that you might want (and that at some point down the road, you WILL want).

Scalability: As your center expands, you might find that Wix’s capabilities become insufficient to support your growing needs which can make it more difficult  to get found online.

All-In-One-Platform: Yes, it’s a pro, but it’s also a con. When your site, site hosting, and all the pieces that make it work, are wrapped up into a service, it can be bad. You don’t “own” any part of your website. if you stop paying, your website goes away. You can’t pick up your Wix site and take it somewhere else. (Like with WordPress, once you build the site, it is your and you can take teh files and database and host it wherever you want.

4) Weebly Websites

Pros for Weekly Websites

Simplicity: Weebly, like Wix, offers an intuitive drag-and-drop interface, making it easy to create a massage website without technical expertise.

eCommerce Integration: If your massage therapy center sells products or merchandise, Weebly offers solid eCommerce functionality.

Responsive Design: Weebly templates are responsive, ensuring your website looks great on various devices.

Cons for Weebly Websites

Design Limitations: While Weebly allows customization, it might not offer as much creative freedom as other platforms, limiting your ability to create a truly unique website.

SEO Constraints: Advanced SEO strategies might be limited on the Weebly platform, potentially affecting your website’s visibility in search engines.

All-In-One-Platform: Like Wix, this platform will hold you captive to their service. It’s a bad place to be.

5) Google Sites for Massage Service Websites

Pros for Google Sites – there aren’t any!

Cons for Google Sites for a Massage Therapist

Please don’t use this. Google makes Sites available for free, and it is fairly easy to set up. But the sites exhibit a major lack of professionalism. Free Google websites typically come with generic domain names like “,” which can appear unprofessional and untrustworthy to potential customers. A custom domain name (e.g., is essential for establishing a credible online presence for a business.

The sites have a basic lack of professional appeal, and what’s worse is that there’s not much you can do about it – there are limited design and customization options.

Your massage business will require unique branding, layout, and design elements to effectively represent your brand and stand out in a competitive market. Free Google websites will not provide the level of customization required.

To be clear here, you won’t need some million dollar website that is a super-customized work of art. but you do need function, professionalism, and website that builds trust.

6) GoDaddy Website Builder

This is another one that doesn’t get any pros! Please don’t use this.

GoDaddy’s free website builder may seem like an easy option for massage websites on a tight budget, but its limitations in terms of customization, domain, features, SEO, and scalability will hurt your success.

You will find that if you choose GoDaddy website hosting, your site performance is terrible. GoDaddy hosting is SLOW. That means the servers that make your website work are not fast, and your site will be difficult to use.

And when you decide to ditch GoDaddy hosting (and you will), and you have a GoDaddy website builder, you are out of luck. The website builder works with GoDaddy hosting. So if you want to leave, you’ll be building a new website.

GoDaddy is great for domain names, but don’t buy any website products from them. You’ll be sorry.

Conclusion on Choosing the Best Massage Website

The choice of platform for your massage website depends on your needs, budget, and technical comfort level.

Our Recommendation for the Best Massage Website:

Take advice from us, since we’ve built dozens of massage websites.

Get a self-hosted WordPress website. You’ll need a domain name, website hosting, WordPress, and a Theme to make it all work. You can do it cheap – as little as about $20/month (on the super-cheap-and-you-will-upgrade side). If you do it right, it’ll cost you about $150 to get set up and then about $40 a month to pay for good hosting and any premium plugins.

I would also keep some money on the sidelines – think a couple hundred bucks – to pay someone to make design changes if you can’t figure it out. For the cost of one massage you can have someone on hand to do this.

  1. Buy your Domain from GoDaddy
  2. Buy your website hosting (Starter) from WPEngine
  3. Go to and pick a WordPress theme and buy it
  4. Upload your theme to your hosting (WPEngine) and customize it
  5. Find a good website developer on Fivrr and keep their contact ready if you need help.

Remember, massage websites must make the first impression as positive and trustworthy as possible. Whichever platform you choose, prioritize user experience, easy navigation, and a soothing design that reflects the tranquility and relaxation you offer. With the right website in place, you’ll be well on your way to welcoming clients into a virtual oasis of wellness and rejuvenation.

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